our pets.
our culture.
our power.
From food to fashion, we’re rewriting the pet industry with products rooted in Black excellence
About Us
We love our pets like family. But walk down the pet aisle, and you’ll notice something’s missing … us.
Black families are nearly half of America’s pet owners, yet we make up less than 1% of the pet industry. That means the products we buy, the brands we support, and the dollars we spend rarely circle back into our own communities.
40 Acres & a Dog is here to flip that script.
We’re building a platform where Black founders, makers, and visionaries in the pet industry can shine. From healthy food to stylish gear, every item we feature is rooted in Black excellence and community pride.
When you shop with us, you’re not just caring for your pets — you’re investing in culture, circulating Black dollars, and helping us reclaim our space in the pet industry.
Because our pets deserve products that reflect our love. And our community deserves to see itself in every wag, purr, and cuddle.
40 Acres & a Dog — our pets. our culture. our power.
treats
Our Mission
Our mission is to create a pet industry that reflects us, our culture, our care, and our community.
At 40 Acres & a Dog, we exist to amplify Black voices in the pet industry, connect conscious consumers with Black-owned brands, and circulate Black dollars through every leash, treat, and toy.
We’re here to build more than a marketplace, we’re building a movement. One that empowers Black founders, celebrates pet wellness, and reclaims space in an industry that’s overlooked our creativity and contribution for too long.
We believe our pets deserve products made with purpose and our community deserves to benefit from the love we give.
personal grooming
Our Why
Because we love our pets and we love our people. We’re rewriting the pet industry, one Black founder, one pet, and one community at a time.
gear
Unapologetically Black. Unapologetically for Our Pets.
We’ve shaped the culture — now we’re shaping the pet industry and rewriting the story of who belongs in pet care.
